Typography Foundations: Expressive Text

Adobe Illustrator · G12 Yearbook

Typography Foundations

Expressive Text · typography as meaning, not decoration

Live Type Only
No Outlines Yet
Non-Destructive

Setup:
Open Adobe IllustratorEssentials workspace → Window → Type → Character & Paragraph.
View → Smart Guides ✓, Rulers ✓ (Cmd/Ctrl + R).

  • Create a new doc (A4). Type the word gravity once using the Type tool (T).
  • Duplicate it twice (Alt/Option-drag). Pick three different fonts you already have installed.

Core Ideas

Legibility = letter clarity
Readability = comfort in context
Hierarchy = visual order
Leading = line spacing
Tracking = overall spacing
Kerning = pair spacing

Tip
Headline type can use Optical kerning; long text often stays on Metrics.

Tool Focus (Illustrator)

Selection (V)
  • Moves or scales whole objects and text frames
  • Aligns and distributes groups
  • Macro layout tasks

Direct Selection (A)
  • Targets anchor points and segments
  • Edits handles and corners
  • Micro shape edits (for later when we outline)

Why two arrows? V handles the “boxes” (text frames and shapes). A edits what is inside paths.
Today we stay in live type, so most work is V plus Character/Paragraph panels.

Setting Type Like a Pro

  1. Point vs Area Type: Click once with T for point type vs drag a box for area type. Resize the box to see reflow.
  2. Character panel: size, weight, leading, tracking. Kerning with cursor between letters + Opt/Alt + arrows.
  3. Paragraph panel: alignment, hyphenation, space before and after. Toggle Metrics vs Optical kerning.
  4. Guides and Columns: Drag guides from rulers to make a simple 4-column grid. Use Align to snap type frames.
  5. Save:

    yourname_ExpressiveText_D1_v01.ai

Type Lab “gravity” Micro-Studies

1

Set it

Three versions of gravity in three different fonts. Keep them as live type.

2

Tune it

  • Balance tracking for even texture
  • Fix kerning pairs (watch gr, av, it, ty)
  • If stacked, choose comfortable leading
3

Read test

Which version does your eye read first from 2 m away? Mark it: Version A · Version B · Version C

Look-fors (what “good” looks like)

  • Smooth rhythm with no awkward holes or collisions
  • Clear hierarchy between versions so one reads fastest
  • Frames aligned to your guide system

Idiom Warm-Up (Live Type Only)

Pick two idioms. Produce one legible version and one expressive version using only type settings (no outlines).

Cutting the mustard, The devil is in the detail, Spill the beans, Cutting corners, The bee’s knees, Miss the boat
The exception that proves the rule, Bated breath, On the ball, Great Scott, Bite the bullet, A dime a dozen, Hit the sack

Pro move
Try one solution that uses scale as the idea and another that uses spacing as the idea.

Exit Ticket

  • In one sentence: when do you use Selection (V) vs Direct Selection (A)?

Homework

  • Choose 6 idioms you might use in the project
  • Write a one line meaning for each (your own words)
  • Save 2–3 typographic references per idiom (no illustrations)

Reminder: Keep everything school appropriate and use legal fonts.

Next class (Day 2): cutting and dividing letterforms in Adobe Illustrator – Pathfinder, Shape Builder, Scissors/Knife, and when to Expand vs Create Outlines.

Project Timeline

MSHS Classes Layout

Sunday October 27, 2025

The Final Layout for MSHS

Sunday November 24, 2025

The Revised Final Layout for MSHS

Sunday January 4, 2026

First Draft of the Middle School & High School Yearbook

January Tuesday 26, 2026

MSHS Yearbook & ES\KG Yearbook

Wednesday March 22, 2026

Final Drafts Are Ready

Sunday April 5, 2026

File Submission to Mr. Biju

Thursday April 16, 2026

Desired Date for Books to be Submitted to ABS

Thursday May 15, 2026

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Project Timeline

MSHS classes layout

Sunday October 27, 2025

The final layout for MSHS

Sunday November 24, 2025

The revised final layout for MSHS

Sunday January 4, 2026

First draft of the Middle School & High School Yearbook

January Tuesday 26, 2026

Final drafts are ready

Sunday April 5, 2026

MSHS Yearbook & ES\KG Yearbook

Wednesday March 22, 2026

File Submission to Mr. Biju

Thursday April 16, 2026

Desired date for books to be submitted to ABS

Thursday May 15, 2026